Google’s quality concepts reward pages that show who wrote them, why they are qualified, and how facts are sourced. For corporate blogs, that means bylines, reviewer notes, and dated statistics—not a generic “admin” author on every post.
- Maintain a visible author bio with credentials tied to the topic cluster.
- Link to primary sources; archive screenshots for claims that may change.
- Schedule quarterly refreshes for money pages; log changes in release notes for stewards.
Combine E-E-A-T updates with website metadata fixes so shared previews and SERP titles stay aligned after each refresh.