LinkedIn’s APIs are stricter than consumer social: many capabilities require partnership tiers and legal review. Plan timelines in quarters, not sprints.

  • Stage drafts in your CMS; publish only after legal/comms sign-off stored in SQL.
  • Respect velocity limits; backoff and surface errors to campaign owners.
  • Log ugcPost URNs and edit history for disputes and SEO landing cross-links.

LinkedIn metadata (titles, previews) should mirror website OG tags for consistent cross-channel appearance.