JSON-LD is the least invasive structured-data format: a script block that documents entities for crawlers. It should mirror what users see; mismatches are a trust problem, not just a validator warning.

  • Start with Organization and WebSite for brand panels; add Article for blogs with accurate `dateModified`.
  • Use FAQ schema only when the page shows real Q&A—not hidden keyword paragraphs.
  • Validate in Rich Results Test; log schema deploys next to release tags.

Structured data complements (not replaces) solid titles, meta descriptions, and internal linking.