AWS Amplify bundles Git-driven deploys, CloudFront-backed hosting, Cognito hooks, and optional GraphQL/APIs. Gen 2 leans on TypeScript-defined backends; teams already on AWS often use it to shave setup time for greenfield apps.

Fit criteria

  • Static export or hybrid Next.js: confirm edge/runtime features you need are supported in your Amplify build image.
  • Use preview branches for PRs; align environment variables and secrets per stage.
  • Watch build minutes and data transfer—high-churn monorepos sometimes move CI to CodeBuild or GitHub Actions while keeping Amplify as deploy target.

Pair Amplify with your existing DNS and WAF rules; don’t treat the default distribution as the final security perimeter for public-facing sites in 2026.